Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lire la suiteProvides readers with a comprehensive understanding of the financial synergies across the supply chain Combines theory and ...
Lire la suiteFor more than 20 years, researchers and practitioners claimed a transition from traditional purchasing to strategic supply ...
Lire la suiteGlobalization has induced immense cost pressure in most industries. In combination with the economic downturn after the turn ...
Lire la suiteSustainability and procurement Sustainable sourcing Responsible sourcing Purchasing Category management Operating models ...
Lire la suiteLydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
Lire la suiteExamines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
Lire la suiteThe aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
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